Together with our analysts we've been busy coming up with a new tool which we feel will be a great help to many of you creating and running websites.
Design Phase Testing gives you in-depth testing data from real people that allows you to make far better design & functionality decisions prior to launching your sites. It also gives you the comfort in knowing that your sites have been tried and tested against the market not just theory.
The tests are more affordable than you think and include:
- Demographic Selection
- Initial Impression Tests
- Click Tests
- Navigation Flow Tests
- Simulated Eye Movement Test
Why conduct design testing?
The most imperative time to conduct testing on any website is prior to launch. Not surprisingly It’s actually also the least costly time to conduct it as you’re in active communication between designer and site owner and can implement the improvements straight away rather than weeks or months down the track which will mean doubling up on costs and time.
Think your site is fine the way it is?
It’s difficult to get it right from the start, the reason is that it’s not the owner nor the designer of the site that decide if it will convert traffic into revenue, it’s actually the very visitors themselves. The only opinion that matters at the end of the day are those of your customers and whether your site meet’s their expectations.
Get in touch with us if you'd like to give it a go, welcoming your comments and feedback,
The Advanced Conversion Team.